Entrepreneurship and innovation lab

Have you dreamed of it? Now is the time to take action! You will find on this platform all the practical information and tools to move your project forward, also resources to inspire you. 3, 2, 1, dive in!

The program

This 9-week fall program is designed to go further in your project. You will develop your entrepreneurial spirit by addressing the key aspects of your project: targets, value proposition, competition, financing, marketing strategy etc.

The agenda

Questions to answer:

  1. What are the customer segments that you identify for your offer?
  2. Have you established a list of potential clients to survey on their interest in your offer/product?
  3. How do you express your uniqueness to these customers (value proposition)?
  4. What are the elements that you must validate with these potential customers (differentiating elements, interest in the offer …)
  5. Have you defined the basic essential functions and characteristics of your product / service?

Resources to help:

Content to read

  • 6 étapes pour créer une proposition de valeur : LIRE
  • Comment arriver à une proposition de valeur innovante? : LIRE
  • Tester sa proposition de valeur : LIRE

Toolbox

To be found in your online personal spaces

To answer questions 1 and 2

  • Analyze your customer segments

To answer question 3:

  • Value proposition

To answer question 4:

  • Interview guide

 

To answer question 5:

Specifications guide

My Workspace

Questions to answer:

1. Who are your competitors and how do you position yourself in relation to them?

2. How do you express this difference and your uniqueness (value proposition) in relation to this positioning and the feedback from your target customers?

3. What are your priority markets?

Resources to help

Content to read

  • Le positionnement : Un choix stratégique pour l’entreprise : LIRE

Toolbox

To be found in your personal workspace

To answer question 1:

  • Competition analysis

To answer question 2:

  • Value proposition

To answer question 3:

  • Market fit
My Workspace

Questions to answer:

  1. What is your experimentation / prototyping plan?
  2. What are the elements you want to test through this experiment?
  3. What are the key success factors of this experiment?
  4. Have you estimated the cost of this experiment and set up a financing strategy?

Resources to help:

Content to read

  • Tester son idée grâce au Minimum Viable Product: LIRE
  • 5 Creative ways to Test-Market a New Product: LIRE

Toolbox

To be found in your personal workspace

To answer questions 1, 2 and 3:

  • How to set up a test process for your prototype
  • Set up your experimentation plan
My Workspace

Questions to answer:

  1. Did you formulate different speeches and messages according to your interlocutor and his needs?
  2. What strategy for prospecting and approaching your client have you defined?
  3. Have you set up your sales plan and what are the objectives that emerge from it?

Resources to help:

Content to read

  • The ultimate guide to sales prospecting: LIRE
  • 6 ways to improve your B2B Sales Prospecting Strategy : LIRE

Toolbox

To be found in your personal workspace

To answer question 1:

  • Shopping center and value matrix

To answer question 2:

  • Market strategies and tactics

To answer question 3:

  • Set up your sales plan
My Workspace

Questions to answer:

1. What are your strategies to increase your visibility in the market?
2. What kind of content do you plan to develop and what is your social media strategy?
3. Do you have a communication plan for the next few months?
4. How do you connect with your customers?

Resources to help:

Content to read

  • The Ultimate guide to marketing strategies: LIRE
  • The 11 best Marketing Strategies we tried this year: LIRE

Toolbox

To be found in your personal workspace

To answer questions 1 & 4:

  • Define your traction features

To answer questions 2 & 3:

  • Set up your marketing plan
My Workspace

Questions to answer:

  1. In front of what type of interlocutor will your next pitches take place (client VS investor)?
  2. Is the narrative developed in your pitch adapted to your interlocutor?
  3. Have you worked on your story-telling to involve your interlocutor in your story?
  4. Have you confronted your pitch to external eyes?

Resources to help:

Content to read

  • Create a sales pitch: LIRE
  • 7 Sales Pitch Examples Too Good to Ignore: LIRE

Toolbox

To be found in your personal workspace

Pitch: The key elements to master it

My Workspace

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