Entrepreneurship and innovation lab
Have you dreamed of it? Now is the time to take action! You will find on this platform all the practical information and tools to move your project forward, also resources to inspire you. 3, 2, 1, dive in!
The program
This 9-week fall program is designed to go further in your project. You will develop your entrepreneurial spirit by addressing the key aspects of your project: targets, value proposition, competition, financing, marketing strategy etc.
The agenda
Your contacts at La Piscine
Questions to answer:
- What are the customer segments that you identify for your offer?
- Have you established a list of potential clients to survey on their interest in your offer/product?
- How do you express your uniqueness to these customers (value proposition)?
- What are the elements that you must validate with these potential customers (differentiating elements, interest in the offer …)
- Have you defined the basic essential functions and characteristics of your product / service?
Resources to help:
Content to read
Toolbox
To be found in your online personal spaces
To answer questions 1 and 2
- Analyze your customer segments
To answer question 3:
- Value proposition
To answer question 4:
- Interview guide
To answer question 5:
Specifications guide
Questions to answer:
1. Who are your competitors and how do you position yourself in relation to them?
2. How do you express this difference and your uniqueness (value proposition) in relation to this positioning and the feedback from your target customers?
3. What are your priority markets?
Resources to help
Content to read
- Le positionnement : Un choix stratégique pour l’entreprise : LIRE
Toolbox
To be found in your personal workspace
To answer question 1:
- Competition analysis
To answer question 2:
- Value proposition
To answer question 3:
- Market fit
Questions to answer:
- What is your experimentation / prototyping plan?
- What are the elements you want to test through this experiment?
- What are the key success factors of this experiment?
- Have you estimated the cost of this experiment and set up a financing strategy?
Resources to help:
Content to read
Toolbox
To be found in your personal workspace
To answer questions 1, 2 and 3:
- How to set up a test process for your prototype
- Set up your experimentation plan
Questions to answer:
- Did you formulate different speeches and messages according to your interlocutor and his needs?
- What strategy for prospecting and approaching your client have you defined?
- Have you set up your sales plan and what are the objectives that emerge from it?
Resources to help:
Content to read
Toolbox
To be found in your personal workspace
To answer question 1:
- Shopping center and value matrix
To answer question 2:
- Market strategies and tactics
To answer question 3:
- Set up your sales plan
Questions to answer:
1. What are your strategies to increase your visibility in the market?
2. What kind of content do you plan to develop and what is your social media strategy?
3. Do you have a communication plan for the next few months?
4. How do you connect with your customers?
Resources to help:
Content to read
Toolbox
To be found in your personal workspace
To answer questions 1 & 4:
- Define your traction features
To answer questions 2 & 3:
- Set up your marketing plan
Questions to answer:
- In front of what type of interlocutor will your next pitches take place (client VS investor)?
- Is the narrative developed in your pitch adapted to your interlocutor?
- Have you worked on your story-telling to involve your interlocutor in your story?
- Have you confronted your pitch to external eyes?
Resources to help:
Toolbox
To be found in your personal workspace
Pitch: The key elements to master it
An initiative launched by the Center for Circus Arts Research, Innovation and Knowledge Transfer (CRITAC) affiliated with the National Circus School
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