To structure your projects or business

THE program

This program is specially developed for entrepreneurs in creative and cultural industries who are looking to refine or confirm their positioning, structure a new project or business model, or structure their activities and internal organization.

Our support helps you address your specific business challenges with seasoned coaches and experts and discuss best practices with your peers.

The program’s content and duration (two to six months) varies according to the partners supporting the program and the objectives set.

in numbers


55 businesses received support through various editions of the SURF program


2 editions of the SURF program are currently offered 





This program has run the last two years in partnership with the Femmes de la Télévision, du Cinéma et des Médias Numériques (FCTMN). It is developed especially for women entrepreneurs in television, film and digital media who are looking to structure a new business project or examine their business model in order to support their growth.

to apply

Applications are not currently open. Fill out the form below to find out about our upcoming opportunities.


what does the program include ?

The program begins with four theory training sessions provided by HEC Montréal (crisis management, financial management, leadership, strategy and digital).

You will then follow a customized program with workshops in small groups, hosted by experts and provided by La Piscine, and 20 hours of individual support with a coach to closely examine which aspects to work on based on your specific needs. 

  • A launch workshop, eight workshops on four structuring topics (S.trategy, U.tility, R.eality, F.easability), and a closing event 
  • Exercises and practical tools to work on between each workshop to structure your business and development 
  • Five individual meetings with industry experts on topics related to the group workshops (positioning and business model, business development, marketing, human resources and finance)
  • 20 hours of support with your assigned coach to define your objectives, work on tools and progress in the program